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11 Predictions for the First Hour of 2022

In this excerpt from his book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” Eric Siegel shares his vision of the many ways that predictive analytics will play a role...

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Five Things to Watch for At This Year’s Strata + Hadoop Conference

Blue Hill Research analyst James Haight discusses trends that Strata attendees can expect to see reflected at this year’s conference. Read More...The post Five Things to Watch for At This Year’s Strata...

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Graph Databases and the Connections in Data [Updated]

Neo Technology CEO Emil Eifrem discusses the ability of graph databases to identify relationships in data and how companies are using this technology to generate value. Read More...The post Graph...

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The Role of Text Analytics in Managing Customer Loyalty and Churn

Mark Schmelzenbach of Attensity writes that probabilistic models that incorporate data on customer words as well as actions help companies better manage churn. Read More...The post The Role of Text...

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9 Customer and Marketing Analytics You Must Know for Your Business

Bernard Marr discusses various metrics that companies should be tracking to grow their customer base and improve their market position. Read More...The post 9 Customer and Marketing Analytics You Must...

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How Machine Learning Will Improve Retail and Customer Service

John O’Rourke of Indix discusses the impact machine learning will have on the retail experience for both buyers and sellers. Read More...The post How Machine Learning Will Improve Retail and Customer...

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Why Cloud Analytics is Better Analytics

Ajay Khanna of Reltio details the advantages of big data initiatives in the cloud versus on-premise. Read More...The post Why Cloud Analytics is Better Analytics appeared first on Data Informed.

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9 Data Collection Methods Every Manager Should Know

Bernard Marr discusses several sources of insight-rich data for businesses and offers tips for collecting and getting the most from each. Read More...The post 9 Data Collection Methods Every Manager...

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How to Understand your Customers Better with Hadoop

At a time when technology empowers customers with access to more information and choices than ever, companies can use Hadoop to better understand and serve their customers. Read More...The post How to...

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How to Use Text Analytics in Business

Bernard Marr offers advice about using unstructured text data for analysis, including which data are likely to hold valuable insights and how to ensure the data are ready for analysis. Read More...The...

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Make Customers Happy with Immediate, Actionable Data Insights

Seth Redmore of Lexalytics discusses the advantages and pitfalls of various approaches when using data analytics to measure and improve customer satisfaction. Read More...The post Make Customers Happy...

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Making Data Magic: Predictive Analytics More than Just Spells

Todd Hinton of RedPoint Global breaks down the data prep work that’s behind the “magic” of predictive analytics. Read More...The post Making Data Magic: Predictive Analytics More than Just Spells...

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How Smart Marketers Turn Data into Successful Campaigns

Brett Bair of Monetate offers tips to help marketers apply data insights to make their message stand out among the noise, increase sales, and retain customers. Read More...The post How Smart Marketers...

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You Have a Business Problem, Not an IoT Problem

Puneet Suppal of SAP debunks the notion of an IoT problem and discusses how to use the IoT to address your real problems. Read More...The post You Have a Business Problem, Not an IoT Problem appeared...

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In-Memory Databases vs. Cache Systems: Old Dogs in a New Fight

Evaldo de Oliveira of FairCom considers how demands for ever-faster data processing are transforming the IT industry, and how the mature technologies are evolving to meet this modern need. Read...

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How Big Data Analytics Can Improve Your Marketing

Bernard Marr discusses several ways in which organizations are using data analytics to optimize their understanding of and interactions with customers, as well as the ROI of marketing strategies. Read...

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Transform your Business with a Successful Big Data Initiative

Raman Sapra of Dell Digital Business Services offers tips for launching a successful big data analytics initiative and beginning your transformation into a more digitally driven organization. Read...

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Improve New Product Development with Predictive Analytics

Tom Davenport and Andrew Spanyi discuss how Netflix informed its development of new products with predictive analytics and how you can apply this approach in your organization. Read More...The post...

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5 Data Management Lessons from LinkedIn Acquisition

Reltio CEO Manish Sood writes that Microsoft’s acquisition of LinkedIn reveals important truths about the nature of data management. Read More...The post 5 Data Management Lessons from LinkedIn...

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Data Drives the Evolution of Movement Technology

StreamSets CEO and co-founder Girish Pancha writes that tools that move data have evolved as business demands and the nature of data change, and that we are at the cusp of a new generation of tools to...

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